What is a swing tag?
A swing tag is a piece of card, paper or metal that is personalised with a unique design and attached to products via cord or other means to display important brand or product information. They are very popular in the clothing industry as they’re easier to attach than labels which would leave adhesive marks on the garments. When information is required by law to be attached to a product when it’s sold, swing tags are perfect as they can be removed post purchase.
How big are swing tags?
Swing tags can be made in different shapes and sizes, they are usually designed either around the amount of information required to be on them, or with the size of the product in-mind. A good designer will factor in both of those elements when setting the size of their tag. The most popular size for a swing tag is 85mm x 55mm due to the existing production set-ups with business cards.
What information goes on a swing tag?
The most common elements to be placed on a swing tag design is the product name, the unique identification code in the form of a barcode and the brand logo.
On clothing tags you’ll find an array of information regarding the aftercare of the garment, usually noted as care labels. subjects such as Washing Temperature, Dry Cleaning Info, Manufacturing Processes, Material Contents etc etc.
On general products you’ll find instructions for use plus any legally required conformity logos, such as the CE logo in Europe. For the modern tags, you’ll see a QR code that will link to some more information on the brands website that can be updated easily.
How to attach swing tags to clothing?
There are many ways you can attach swing tags, the most common method for high end brands is using a type of coloured cord or string. These can be pre-tied into a loop or supplied in lengths for you to tie.
You can also get nylon fasteners that look like small plastic guns. These types of tagging guns are cost effective and can be picked up cheaply online. These are more suited to in-store labelling of garments. You load the tagging gun with the threads and push the needle of the gun through the wash care label and squeeze the trigger. It’s a quick and easy process that shop floor staff usually take care of.